Work: Brand Identity
Title: Sairiyo
Date: 2024-25
Details
Sairiyo is a fashion label creating streetwear using recycled and biodegradable fabrics. Born in the avant-garde hotbed of Tokyo’s Harajuku district in 1999, the label is synonymous with Tokyo’s vintage-fuelled remix culture, but invested early in production methods to create and use sustainable materials, and have become known as a premium, conscious choice for Tokyo’s fashion-forward youth. 
